What Apple's Changes to IDFA Mean for Marketers

website idfa IDFA is a unique code that Apple assigns to each iPhone for third parties to track users for ad-targeting idfa How Does IDFA Impact Sensor Tower? It doesn't at all While Sensor Tower inadvertently does encounter IDFA, it isn't relevant to Sensor Tower's datasets and is

idfa Opt-in rates for IDFA access My belief is that user opt in rates for IDFA access will fall between 10-20% Opt in rates will dictate the impact  IDFA Changes: Tips for Advertisers & Publishers · Adapt Your Creative Testing Strategy · Extend The Pre-Install Journey · Try App Clips · Invest  IDFA 2023 Festival Trailer by Eliane Esther Bots

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