Apple's Changes to IDFA in iOS 14 and SKAdNetwork Explained

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idfa Users will soon need to grant an app permission in order for it to transmit the IDFA for their devices, meaning the IDFA will no longer be  The IDFA is a random, unique device identifier assigned by Apple to a user's device Learn what the IDFA is and why it's important   IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile

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